How Pinterest Took Behavioral Health Benefits to the Next Level

Key Takeaways

There’s an inherent conflict of interest in the fee-for-service which dominates healthcare: doctors and hospitals want patients, and employers have limited money.

With every health plan, there’s a seemingly impossible balance to strike between providing enough care, but not so much care that too many expensive claims result.

The “Iron Triangle” of behavioral health model has three legs: access, quality, and cost. Efforts to improve one area comes at the expense of the others.

And, as Jacquelyn Ainsley, Pinterest benefits program manager, points out, “Care is often reactive to crisis.”

Traditional EAPs target utilization at or below 4%; they access and refer over just 3-5 visits. And, therapists have really long wait lists, leaving someone in crisis with weeks to wait for care.

This “no win” model is why Lumity is seeing an emergence of innovative alternatives to relying on the major carriers for the comprehensive care of members.

Pinterest chose to get in front of this access to care challenge, leveraging to deliver 24/7 support to employees with a solution that integrates with its health plan.

The results have been improved presenteeism and a work culture that’s visibly supportive of emotional well-being.

According to Jacquelyn, Pinterest has been able to deliver on its People Ops goal, which is “to help people not only do the best work of their careers, but also to live their best lives.”

In this webinar, you'll learn more about how Pinterest delivered on their goal.

*This program is valid for 1 PDC for the SHRM-CPSM or SHRM-SCPSM.

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Learn from these experts:

Jacquelyn Ainsely

Benefits Program Manager at Pinterest


Simon Elliott

Employee Benefits Consultant at Lumity


Chris Park

Director of Sales at